Jasmine Walker

I have spent the better part of a decade doing one thing: getting good product in front of the buyers who should be carrying it. That work has run under a few names — Walker Line Showroom, then Jasmine Walker Consulting — and Reklaw Collective is where all of it lives now.

The name is my own, backwards. The "collective" is the honest part: this was never one single service. Some seasons I am a brand’s entire sales team. Some seasons I am the person a retailer calls to fix an assortment that isn’t working. Often it is both at once, which is exactly why it needed a name broad enough to hold it.

What has not changed is the part I actually care about — the fit between a line and a store. A brand in the wrong door does badly, and so does the store. Most of my job is knowing the difference before anyone writes an order.